Insights

Introduction The supplement industry is evolving at an unprecedented pace, driven by increasing health awareness, changing consumer preferences, and scientific advancements. To succeed in this dynamic landscape, supplement product developers…

Back-to-school is an exciting time for kids and parents.  There is a flurry of activities – shopping for supplies, organizing schedules, and preparing lunches.  Setting up a child for success…

July Newsletter/Blog Plant-based trends have been on the rise in recent years, transforming the way people eat and think about food. With a growing awareness of environmental concerns, health benefits,…

June Newsletter/Blog Active Lifestyle Sports Nutrition continues to evolve.  Now over 88% of delivery formats for sports nutrition and weight management are beverages, bar or gels.  The category is a…

Different forms of magnesium have varying levels of bioavailability and may be more effective for different purposes. Fully reacted magnesium is a term used to describe magnesium supplements that are…

At AIDP we continually report on market research and recent findings to identify upcoming trends and help you stay ahead of the pack. Functional Mushrooms are rising up in a…

Women’s supplement products have been growing steadily.  The key trends driving this dynamic are more acceptable conversations likely due to social media, an increased number of manufacturers participating in the…

Vitamins are the largest segment in the supplement industry posting just under 30% or $18 Billion, according to a recent NBJ report. In a recent survey among supplement users 85%…

Actazin® green kiwi powder, is a whole food prebiotic and enzyme.  The unique compounds found in Actazin can alleviate the feeling of bloating.  Bloating is a common problem among all…