At AIDP we continually report on market research and recent findings to identify upcoming trends and help you stay ahead of the pack. Functional Mushrooms are rising up in a wide variety of products. From mycelium to brain health, the future of functional mushrooms seems everywhere, but which trends have “legs”, and which ones will end up as afads?
There has been a shift in consumer behavior towards greater health consciousness, with many turning to the benefits of functional mushrooms. Over the last few years mushrooms have become popular as functional ingredients in many categories and products, from plant-based milks&creamers to bars and RTD beverages. Expo West showcased quite a few mushroom products this year. According to Market Watch,the global functional mushroom market was valued at $26.7 Bn in 2021 and the market is expected to grow at a CAGR of over 10% from 2022 to 2030.The North America food & beverage market is expected to be a $20 billion market cap by 2030.
The functional mushroom market which includes turkey tail, reishi, cordyceps, lion’s mane, shitake, chaga, maitake and more, is based on their functional properties. Outside of supplements, mushrooms have been showing up as a functional ingredient across food and beverage, such as bars, coffee, plant based milks, chips, crackers, pizza toppings, meat balls and more and a range of beverages.
Supplier Practices Connections
Brands will be wise to form partnerships with suppliers that can help them reduce environmental impact, support local communities, and improve labor conditions. Consumers align themselves with brands that reflect their values. They’re looking for assurance that a brand’s operations align with their Earth-friendly priorities. They want transparency into a corporation’s entire supply chain, from sourcing to delivery, so they can choose products that show a reduced carbon footprint, minimize food waste, and offer responsible manufacturing and packaging.
Consumers are taking a more holistic approach to health and well-being. They are seeking balance across all parts of their lives, from the physical and emotional to the mental and spiritual. More than ever, they’re aware of how body and mind, personal health, and community health all intersect.
Introducing Sempera Organic Functional Mushrooms
At AIDP we represent Sempera Organics. Sempera produces a comprehensive portfolio of standardized organic mushroom ingredients at their zero-waste, sustainable lab farm, meeting 11 of the 17 UN Sustainable Development Goals.
All of the Core™ Organic mushroom products-extracts, powders, and blends-are grown from DNA-verified strains that undergo batch-level FTIR fingerprinting and third-party lab testing before shipping. This provides consistent quality every time. The standardized products are geared towards a variety of wet and dry dosage applications in dietary supplements, functional foods and beverages, including smaller particle size options for better dispersibility in gummies, soft gels, ready -to-drink, ready-to-mix beverages and similar food formulations. Mixability and dispersibility is superior to anything on the market.
The Core Mushroom line has 7 key value-added benefits:
- Grown and processed in the US. Sempera’ s mushroom ingredients are non-GMO Project Verified, USDA Organic, Gluten-free, Kosher, Vegan and cGMP compliant
- GMP, SQF Level 2 and Organic certified
- Standardized to 20% beta-glucans and 30% polysaccharides
- Organic and clean label -clean and green; from “spore to store”
- Grown on sorghum with no pesticides, impurities, external toxins, or heavy metals
- Full spectrum mushrooms- mycelium and fruiting bodies
- Application versatility with smaller particle size for food and beverages
Sempera has developed unique green chemistry and clean extraction technologies to capture the full spectrum of water-soluble polysaccharides and the water-insoluble triterpenes and sterols, depending on the mushroom species. The company’s vertical farming offers sustainability advantages such as the ability to produce a higher volume of crop per square foot, continually with no production gaps.
Through its vertically integrated operation, Sempera can offer a totally transparent and secure supply chain with scalable capacity to meet demand.
Fungi Frenzy At the end of the day, it’s anybody’s guess just how large and impactful the functional mushroom industry can grow and the best routes to achieve positive results. But one thing is for sure- it’s a trend that is here to stay.
About AIDP, Inc.
AIDP is a leader in functional ingredients, with a focus on extensively researched products that meet consumer demand for wellness and healthy aging. Its commitment is to source high-quality ingredients and provide proprietary solutions that address formulation challenges. AIDP’s success is grounded in its depth of experience and commitment to strong science. For more information contact us at email@example.com and visit www.aidp.com.
About Sempera Organics
Founded in 2020, Sempera Organics is a California based vertically integrated researcher, grower and manufacturer utilizing a resilient supply chain platform technology. Sempera produces a comprehensive portfolio of standardized organic mushroom extracts and blends at their zero-waste, sustainable lab farm, meeting 11 of the 17 UN Sustainable Development Goals. Sempera’s mushroom ingredients are non-GMO Project Verified, USDA Organic, Gluten-free, Kosher, Vegan and cGMP compliant. Visit www.semperaorganics.com for more information.
VP Marketing AIDP, Inc.
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