Exploring the Trends at Supply Side West 2023: A Glimpse into the Future of Health and Wellness

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Supply Side West 2023 recently concluded, and as always, it showcased the latest and greatest trends in the health and wellness industry. This year, several trends and innovations captured the attention of attendees, with a particular focus on women’s health, magnesium supplements, natural alternatives for weight management, and the rise of mushroom suppliers.  Here is our take on the key trends. 

1. Empowering Women’s Health and the Menopause Solution

One of the notable trends at Supply Side West 2023 was the heightened interest in women’s health, specifically addressing the challenges faced during menopause. With a growing emphasis on holistic and natural solutions, AIDP showcased products designed to ease the transition through menopause. These products aim to provide relief from symptoms such as hot flashes, mood swings, and sleep disturbances, catering to the unique needs of women during this life stage.  Our key brands include ATAMg, Ginfort, and liboost. 

2. AIDP’s Leading Magnesium Brands: Magtein and ATAmg

AIDP, a prominent player in the industry, presented its key magnesium brands, Magtein and ATAmg, at the event. Magtein, in particular, is known for its cognitive health benefits and is an essential component of AIDP’s lineup. Attendees at Supply Side West were impressed by the efficacy and versatility of these magnesium supplements, which can contribute to various aspects of health, from mental clarity, brain health, focus and mood.  As always our Magtein coffee was a hit! 

3. Renewed Interest in Natural Weight Management Solutions

Weight management has always been a focus in the health and wellness sector, but this year, there was a renewed interest in natural alternatives. Attendees were actively seeking alternatives to conventional weight management medications like Ozempic. Natural solutions, including prebiotics and GI managing ingredients were showcased as potential options for individuals looking to manage their weight without the side effects associated with prescription drugs. AIDP’s PreticX is a novel solution for weight management. 

4. The Mushroom Boom: The New CBD of 2023

One of the most striking trends at Supply Side West 2023 was the proliferation of mushroom suppliers. Just as CBD dominated the market in previous years, mushrooms have now taken center stage. Exhibitors offered a wide range of mushroom-derived ingredients from all over the world.   The surge of interest in mushrooms is driven by their potential health benefits, including immune support, cognitive enhancement, and stress relief.  AIDP offers US grown Core™ pure mushroom powders.  

In conclusion, Supply Side West 2023 offered a fascinating insight into the future of health and wellness. AIDP is at the forefront of these trends.   As the health and wellness sector continues to evolve, these trends represent the changing landscape of products and solutions that cater to the diverse needs of consumers seeking a healthier and more holistic lifestyle.


About AIDP, Inc.
AIDP is a leader in functional ingredients, with a focus on extensively researched products that meet consumer demand for wellness and healthy aging. Its commitment is to source high-quality ingredients and provide proprietary solutions that address formulation challenges. AIDP’s success is grounded in its depth of experience and commitment to strong science. For more information contact us at customercare@aidp.com and visit www.aidp.com.

Press Contact:
Kathy Lund
VP Marketing AIDP, Inc.