October 14, 2025
AIDP, Inc (City of Industry, CA) is exhibiting at SupplySide Global in Las Vegas October 29-30, 2025 at Booth 5652.
At the upcoming SupplySide Global in Las Vegas, AIDP is unveiling its brand-new Sip & Sample Bar, a tasting center where functional dietary ingredients meet innovative food and beverage design. Three signature product concepts and ten commercial products will be available to sample at the full-service counter. The signature line includes:
- BRAIN BREW, a coffee beverage with a special supplement blend designed to support the gut-brain axis
- COGNI-SELTZER, an effervescent tablet magnesium delivery system
- THIRST MAGIC AXIS, a clean label hydration beverage powder with prebiotics, magnesium, electrolytes, and a refreshing Green Apple Melon flavor
“The Sip & Sample Bar is an exciting addition to our 2025 SupplySide Global experience,” shares Mark Thurston, President at AIDP. “As the demand for functional food and beverages continues to grow, AIDP remains committed to developing nutritional health solutions for our customers. By offering booth visitors an opportunity to try Magtein®, PreticX®, and other clinically supported ingredients as finished products and product concepts, we’re giving science a seat at the formulator’s table.”
Magtein® is magnesium L-threonate, a patented magnesium compound that has been shown to effectively cross the blood-brain barrier. Backed by rigorous clinical research, Magtein is a multi-spectrum magnesium that supports focus, memory, mood, sleep, and healthy cognitive aging.* These multiple benefits can help product developers formulate with one magnesium, simplifying consumer education and reducing formula complexity.
PreticX® is a non-digestible, low dose xylooligosaccharide prebiotic with strong clinical support. PreticX clinical research studies have found significant alterations in gut composition, which could lead to better metabolic health and benefits to weight management.*
Both Magtein and PreticX will be available to sample in supplement, food, and beverage applications at the AIDP Sip & Sample Bar – two days only, October 29-30, 2025 at SupplySide Global Las Vegas. AIDP Senior Director of Business Development and Food Scientist Dr. Dena Strehlow will be on hand to answer technical and commercial questions.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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About AIDP, Inc.
AIDP is a leader in functional ingredients, with a focus on extensively researched products that meet consumer demand for wellness and healthy aging. Its commitment is to source high-quality ingredients and provide proprietary solutions that address formulation challenges. AIDP’s success is grounded in its depth of experience and commitment to strong science. For more information contact us at customercare@aidp.com and visit www.aidp.com.
Press Contact:
Jessica Morton-McCurdy
Director Marketing AIDP, Inc.
jessica@aidp.com
FOR IMMEDIATE RELEASE.